The Visual Marketing Index (VMI) is a new Instagram analytics tool that incorporates 10 different metrics derived from Instagram to provide the most comprehensive IG performance score currently available. Get reports on both your brand and your competitors’. All you need is a brand name and a hashtag!
The overall performance score for the brand on Instagram, derived from our 10 key metrics, on a scale of 0 - 10.
The overall level of engagement between the brand and its followership on Instagram.
The extent to which a brand’s main hashtag is used and how much this use pushes the brand’s products to a wider Instagram audience.
An overall measure of the quality of the users who are posting with a brand’s main hashtag, and the propensity for these users to evangelize the brand.
The top 5 photos posted by the brand, ranked by the number of likes received.
The top 5 photos posted on the brand’s primary hashtag by other Instagram users, ranked by the number of likes received.
For brand marketing, Instagram has, without a doubt, become the most
crucial social media network in the world. 7 out of 10 hashtags
on Instagram are now branded, and 65% of the top-performing Instagram
posts feature products.
47% of Instagram users say that the platform is one of their top 10 channels for product discovery. Instagram’s marketing potential is huge, and, until now, there has been no way to gather accurate Instagram insights.
You can request up to 5 reports per month for in-depth analysis into
the strengths and weaknesses of your competitors on Instagram.
This includes access to key statistics on the power of their hashtag
and their strongest influencers.
Marketers spend their days searching for ways to improve brand image and allure. With the VMI, we give you the clues - and it’s completely free.
We use advanced statistical models and multivariate regression analysis to create a level playing field for brands of all sizes. Whether you have 10,000 followers or 1 million followers, the VMI will measure your performance relative to your own scale.
We chose to build a tool specifically designed for marketers - no one has time to waste tinkering with data all day. Our goal is to give you insightful and easy-to-understand reports on what matters the most when it comes to brand performance.
We distill an abundance of data into metrics that matter, helping to demystify what drives success for your brand on Instagram. We believe that accurate information is the best route to actionable solutions.