About the Visual Marketing Index

The Visual Marketing Index (VMI) is our solution to measuring Instagram performance free of confusing data. We incorporate 6 different metrics derived from Instagram to provide an overall IG performance score. All we need is your brand name, primary hashtag, and email, and we’ll send your performance report direct to your inbox.

VMI score

The overall performance score for the brand on Instagram, derived from our 6 key metrics, on a scale of 0 - 10.

Brand ER

The overall level of engagement between the brand and its followership on Instagram.

Swipe to take a glimpse at each feature
Hashtag power

The extent to which a brand’s main hashtag is used and how much this use pushes the brand’s products to a wider Instagram audience.

Top brand photos

The top 5 photos posted by the brand, ranked by the number of likes received.

Top hashtag photos

The top 5 photos posted on the brand’s primary hashtag by other Instagram users, ranked by the number of likes received.

Why you need to analyze your instagram performance

For brand marketing, Instagram has, without a doubt, become the most crucial social media network in the world. 7 out of 10 hashtags on Instagram are now branded, and 65% of the top-performing Instagram posts feature products.

47% of Instagram users say that the platform is one of their top 10 channels for product discovery. Instagram’s marketing potential is huge, and, until now, there has been no way to gather accurate Instagram insights.

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Our 3 core principles for designing the VMI


We use advanced statistical models and multivariate regression analysis to create a level playing field for brands of all sizes. Whether you have 10,000 followers or 1 million followers, the VMI will measure your performance relative to your own scale.


We chose to build an Instagram reporting tool specifically designed for marketers - no one has time to waste tinkering with data all day. Our goal is to give you simple snap shot of your brands overall performance on Instagram.

Business oriented

How does the VMI distinguish itself amongst the abundance of Instagram analytics tools? We distill a plethora of data into one simple number. Whether you are Calvin Klein or a brand new start up, the VMI measures YOUR Instagram performance more accurately than any other tool out there.